In 2004, Lieb Cellars founder Mark Lieb introduced a second label, Bridge Lane. Bridge Lane wines were meant to be lighter, fruitier, “every day” wines and carried a more affordable price point. The Bridge Lane label was quickly embraced by customers, restaurants and large volume venues like Jones Beach Theater and Citi Field, home of the Mets. Recognizing its value and potential, in 2013 the new crew at Lieb decided that is was time to take Bridge Lane to the next level. The wines were fresh and fun, but the bottled format and somewhat serious labels were not. Bridge Lane should be about breaking tradition, doing things differently, being innovative and, ultimately, offering a great-tasting wine at crazily reasonable price points. And now, it is.
Learn more at www.bridgelanewine.com
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